#111: Content | Podcasting Strategy for B2B - Do podcasts work? How do you measure ROI? (with Ian Faison, CEO of Caspian Studios)
Description
Ian Faison is Founder and CEO at Caspian Studios. Caspian Studios manages 60+ podcasts and video series in a variety of industries and Ian hosts Remarkable, Demand Gen Visionaries, Often Imitated, CIO Classified, and Rise of RevOps. He's an Oakland native, former Army Captain, and West Point graduate and Co-founder of Mission.org and co-founder of VETCON.
Ian joins Dave to talk about podcasting for B2B. Can it work? How do you think about ROI?
Ian also shares some of the behind the scenes from a recent show they created called Murder in HR - a narrative fiction podcast they created for the B2B SaaS brand Gympass - which reached #1 on the fictions charts in Apple podcasts and has over 1M listeners to date.
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